One Forward Direction.
GM is built on a shared passion for producing quality vehicles. Building global enthusiasm for an industry or a brand is not an easy task, but we find that the right mix of design, technology and a culturally diverse work force produces tangible results.
GM Cultural Priorities:
- Act As One Company
- Collaborates proactively on global issues and drives for team success.
- Leverages ideas, concepts, products and processes for GM units around the world.
- Stimulates external and internal exploration, benchmarking and learning.
- Embrace Stretch Targets
- Sets and deploys high-impact, stretch goals and objectives focused on making GM the best.
- Understands, measures and manages intelligent risks.
- Motivates, stimulates and supports efforts to deliver results that achieve competitive advantage.
- Move with a Sense of Urgency
- Champions fast implementation of leading-edge changes.
- Eliminates bureaucracy and slowness.
- Is decisive and empowers others to make decisions based on performance and integrity.
- Enhance Customer and Product Focus
- Focuses on the customer: links customer needs and wants to innovation and product development.
- Embraces excellence and innovation: leads efforts to create value-added products and services.
- Questions conventional thinking on products and services and never compromises safety.




